Saturday, December 18, 2010

SEO: Are your keywords competitive?

If you want your website to rank high in search engines, you need to know how your keywords rank. If your website is about flowers, your keywords (i.e. phrases in your title tags and content), might be 'roses', 'daffodils', 'bouquet', etc...If there are plenty of other websites which use those keywords, then you are in competition! This article will explain how to determine whether your keywords are competitive or not.

In Search Engine Optimisation (SEO), we normally aim for non-competitive keywords, i.e. keywords which are not used by many websites. In this way we will have a better placement in search engines such as Google and Yahoo.

Let's take an example of this article's keywords and their current ranking in Google. This article is called "SEO: Are your keywords competitive" - the keywords being mainly: 'SEO', 'keywords', and 'competitive'. To determine their competitiveness, you only need to enter these keywords in Google and take note of the total results. For example, at the writing of this article, jamesattard.com will be competing against 2,860,000 other pages:
You will realize that popular topics are difficult to compete against in Search Engines and you must carefully choose your keywords by using the methodology we have just described.
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